COMMERCIALS | PROMOS | MOTION GRAPHICS
COMMERCIALS have trained us to hear the whole story in 60 seconds or less…
They may be today’s most concise genre of communication!
Video-PROMOS delivered through social-media cost nearly nothing to deliver, compared to a "commercial TV Media-buy."
Video-promos may be slightly longer than the average commercial, but not much.
Motion-Graphics, or "eye-candy" have become an expected part of any sophisticated commercial or promo,
creating a stylistic visual impression is as important as the director's choice of musical score.